Knowing how the average visitor is converted only solidifies the need to create impactful cost-effective ways to get them back to your site again and again. On average it takes nine visits* to a site before a person will purchase and product or service the site offers.

How many times do you accidentally close your browser? Do you automatically go back to that site you were on 90% of people don’t.    But if you happen to have their e-mail address you can start communication with the prospective client with  automated triggered letters that do the work for you while you are busy running your business.  A monthly Premise E-Connect Campaign or newsletter that links to your site will also get them coming back faster and more frequently and increase the opportunity for you to share your insights and expertise in your field.

Another great advantage to this communication is the valuable feedback you can learn  from your client’s behavior.  Through Premise E-Connect’s detailed Results section, you can see what links and words are trending better and what interests the clients. Now you can tailor your e-mails to better match their needs and interests resulting in higher click-throughs and sales.  And as we already stated, the more a client visits your site the more likely they are to use your service or products.

Generating repeat visits to your site is one of the main goals for an e-mail campaign.  If they are receiving monthly campaigns from your business you are always in the fore front of their minds. They are less likely to try to find someone else as long as the product or service was satisfactory.

With the advantages mentioned here we know you want to get started today!  Start with a Premise-E Connect campaign today! For as little as $29.99 we create a custom portal just for you and your targeted audiences – and that includes 500 FREE EMAILS EVERY MONTH. Who wouldn’t want the power of internet email marketing with a full-fledged agency there for support.

(*based on WebProNews recent internet data)

Avoid the SPAM folder with better headlines

As we transition toward using more and more email marketing and less traditional printed direct mail I have become passionate about what makes it tick.  Analyzing what is working and constantly looking at the metrics to increase open rates, click through rates and more importantly sales. With that being said staying out of my client’s customers spam folders is a top priority.

I am on several lists for companies, builders and developers and several – even though I have their domains in Outlook marked safe – hit my SPAM folder every month! I am tired of seeing the same mistakes over and over so here’s the down-low on subject lines because this is where I see the most obvious mistakes.

The top five to avoid in headlines ….

1. Using any of the following key words or Letters/Symbols - Free, $ & !, Offer, Deal, Using ALL CAPS, and Sale – this is a finicky one that sometimes works fine

2. Using only One Word

 3. Talking about the “Best Offer Ever”

4. Making it look like an automated message

5. Too Long - You want them to open it don’t tell them everything they need in the subject 5-10 words no more and if you are using 10 they better be short.

By now you might be wondering how to write a compelling subject line and avoid the mistakes. From my perspective a good email subject line should have two elements: a relevant hook (i.e. timing, special offer, company name so they know it was sent to them directly) and a brief description so they want to read more.  For more information on email marketing see our sister site: www.premiseeconnect.com where we have created affordable custom programs for our clients and for some of our friends clients too.

Used correctly email marketing is powerful and successful.